Going beyond traditional modes of advertising, visibility for the campaign was achieved through the India–South Africa cricket series | Photo Credit: iStockphoto The life insurance industry’s new awareness campaign, aiming to address the challenge of low insurance penetration levels in India, has been able to reach around 35.5 crore people across all channels by December-end, […]
Mahindra & Mahindra Ltd. and Manulife have agreed to set up a life insurance joint venture in India, five years after they got together to sell mutual funds in the world’s fourth largest stock market. Mahindra Group CEO Anish Shah. Mahindra and Manulife have committed to invest ₹3,600 crore each in the life-insurance JV, with […]