Ultra-luxury segment homebuyers make a beeline for branded residences, reflecting a clear shift towards international design standards, exclusivity, and brand credibility. This trend is evident in recent marquee launches such as Elie Saab–branded projects in Gurugram and Noida, Jacob & Co’s development in Noida, Westin Residences in Gurugram, and Four Seasons Private Residences and Armani/Casa […]
Gurugram-based real estate firm M3M India, along with group company Smartworld Developers, has partnered with global fashion and lifestyle brand Elie Saab to develop two ultra-luxury branded residential projects in Gurugram and Noida, entailing an investment of ₹3,500 crore. The developments will comprise over 950 apartments, with M3M India constructing around 300 units in Gurugram […]
Ultra-luxury homebuyers today are spoilt for choice, with a growing number of developers across the country partnering with global brands to cater to well-travelled, discerning HNI buyers willing to spend on exclusivity. Earlier, the branded residences offerings were largely limited to tie-ups with hotel chains, which provided concierge services, 24-hour security, premium landscaping, and even […]
Gurugram-based Smartworld Developers has announced its foray into Noida with the acquisition of a roughly 6-acre land parcel in Sector 98, where it plans to launch a mixed-use development comprising branded residences, high-street retail and serviced homes. The land, located along the Noida Expressway, was secured through an auction for ₹414 crore, and the project’s […]
India has ranked sixth worldwide in live projects, contributing 4% to the global supply of branded residences, according to a report by Knight Frank India, a real estate consultancy firm. The report said that Mumbai, Delhi-NCR, Bengaluru, and Pune lead India’s branded residence landscape. India ranks sixth globally in live branded residence projects, contributing 4% […]
