Traveling ,Gardening & Finance
Traveling ,Gardening & Finance
Artificial intelligence may be rewriting the rules of creativity, but Adobe’s legal compass still points toward one constant — trust. At a time when “AI-generated” and “authentic” are increasingly difficult to tell apart, Adobe has doubled down on its Content Credentials initiative, embedding digital provenance as a signature of transparency. For Louise Pentland, Chief Legal […]
Even as tech giants Adobe insists that creativity is entering an era of artificial intelligence (AI), the company makes clear that for any AI initiative to succeed, the four pillars of creation, ideation, production and delivery shouldn’t be overwhelmed. At this year’s MAX keynote, Adobe CEO Shantanu Narayen detailed an approach that sees them play […]
At a time when there is a sense of ambiguity about the best way forward with autonomous agents in the workplace, Adobe, at the tech company’s flagship MAX keynote, insists a focused approach for Agentic AI experiences across its creative apps is key. They believe agentic capabilities must complement and not attempt to replace the […]
