Adobe to acquire Semrush in $1.9-billion deal to build marketing tools for an AI world| Business News

Adobe Inc. has decided to acquire Semrush Holdings Inc. in a $1.9-billion all-cash deal, as the Photoshop maker looks to strengthen its marketing tools for an AI world. Adobe is paying $12 per share of Semrush, which is a 77.5% premium over the last closing price, in a $1.9-billion all-cash deal. (Reuters) The San Jose, […]

Adobe, Canva’s Affinity, Figma, Microsoft, and a case for creative open market| Business News

This week, when Apple updated Pixelmator Pro and Photomator apps headlines with new icons, it seemed to miss a tune. It’s been a year since Apple acquired the designing and photo editing apps respectively, but the continuity gives a sense of dullness as in parallel, tech companies including Adobe, Canva and Figma have made substantive […]

Adobe’s Louise Pentland| Business News

Artificial intelligence may be rewriting the rules of creativity, but Adobe’s legal compass still points toward one constant — trust. At a time when “AI-generated” and “authentic” are increasingly difficult to tell apart, Adobe has doubled down on its Content Credentials initiative, embedding digital provenance as a signature of transparency. For Louise Pentland, Chief Legal […]

Adobe’s Agentic AI vision builds around assistants inside creative apps| Business News

At a time when there is a sense of ambiguity about the best way forward with autonomous agents in the workplace, Adobe, at the tech company’s flagship MAX keynote, insists a focused approach for Agentic AI experiences across its creative apps is key. They believe agentic capabilities must complement and not attempt to replace the […]

Adobe Firefly takes its next flight with AI world’s diverse models on board| Business News

Adobe’s core focus at their MAX keynote last year was to give its creative apps a broader feature suite underlined by artificial intelligence (AI) foundations led by its in-house Firefly AI. At the core of that was the Firefly Video Model, which sparked a battle of video generation supremacy with Google, OpenAI and others jumping […]