Even as tech giants Adobe insists that creativity is entering an era of artificial intelligence (AI), the company makes clear that for any AI initiative to succeed, the four pillars of creation, ideation, production and delivery shouldn’t be overwhelmed. At this year’s MAX keynote, Adobe CEO Shantanu Narayen detailed an approach that sees them play […]
At a time when there is a sense of ambiguity about the best way forward with autonomous agents in the workplace, Adobe, at the tech company’s flagship MAX keynote, insists a focused approach for Agentic AI experiences across its creative apps is key. They believe agentic capabilities must complement and not attempt to replace the […]
Adobe’s core focus at their MAX keynote last year was to give its creative apps a broader feature suite underlined by artificial intelligence (AI) foundations led by its in-house Firefly AI. At the core of that was the Firefly Video Model, which sparked a battle of video generation supremacy with Google, OpenAI and others jumping […]
